SEO audit to shed light on your strategy

Do you feel that your website has untapped potential? You know you could attract more customers via Google, but you don’t know where to start? It’s a common feeling. The world of SEO can seem complex, and it’s hard to act without a clear vision.

An SEO audit is the first light that dispels the fog. It’s a complete health check for your online presence, an in-depth analysis that enables us to draw up a clear and precise roadmap. It’s the fundamental starting point for any Search Engine Optimization (SEO) service service.

Why is an SEO audit the starting point for online success?

Before building, you need to understand the terrain. Launching SEO actions without a prior audit is like navigating without a map: you risk wasting time, energy and money. A strategic SEO audit allows you to :

  • Get a precise diagnosis: We identify the technical problems, content weaknesses and missed opportunities that are holding back your growth.
  • Prioritize actions: We provide you with a list of actions ranked in order of impact and priority. You’ll know exactly what to focus on to get the best results, as quickly as possible.
  • Understanding your competition: We analyze your competitors’ strategies to identify what they’re doing well and, above all, to find angles of attack that will enable you to leapfrog them.
  • Establish a baseline: The audit creates a reference point. Any future improvements can be measured against this initial diagnosis, enabling you to track your return on investment.

The three pillars of our 360-degree SEO audit

Our audit is a comprehensive investigation that leaves nothing to chance. We analyze your online presence from three fundamental angles to get the full picture.

Technical audit for healthy foundations

We start by inspecting the mechanics of your site. A site can be beautiful, but if Google’s robots can’t read it properly, it will remain invisible. We take an in-depth look at all aspects of technical SEOincluding loading speed, indexing, security, mobile adaptability and code cleanliness.

Content and keyword audit (on-site SEO)

Is your content aligned with what your customers are looking for? We conduct a keyword study to understand your market, then we analyze your pages to make sure your content is relevant, well-structured and optimized. This is the heart ofon-page optimization.

Authority and competition audit (off-site SEO)

The reputation of your site on the web is a key factor. We analyze your inbound link profile (who’s talking about you and how?), a pillar of link building. For local companies, we also evaluate your geographical visibility and your local SEO in relation to your direct competitors

What you get at the end of our audit

Our aim is not to drown you in technical jargon. We translate our findings into a concrete action plan. Our audit deliverables include:

  • A detailed, easy-to-understand report: A clear document that explains our findings, the problems identified and, above all, the opportunities for growth.
  • A prioritized roadmap: A list of concrete actions, ranked in order of priority (short, medium and long term), so you know exactly where to start.
  • A presentation session: We take the time to go through the report with you, answer all your questions and make sure the proposed strategy is perfectly clear.

The SEO audit as the first step in our partnership

The audit is not an end in itself, but the beginning of an enlightened collaboration. Once the roadmap has been established, you have two options:

  1. You can use this action plan to implement it with your own internal resources.
  2. You can mandate us to deploy the strategy and support you in your growth.

Sometimes, the audit reveals problems so fundamental that a website redesign proves to be the most cost-effective solution in the long term. In either case, you’ll have a clear vision to make the best decision for your business.

Your questions about our SEO audit service

How long does an SEO audit take?

A complete and thorough audit takes time. Depending on the size and complexity of your site, the process generally takes between 2 and 4 weeks, from initial analysis to submission of the final report.

The audit is the diagnostic and planning phase. The deliverable is the report and roadmap. Correcting problems is part of the implementation phase that follows, and is the subject of a separate service agreement.

Yes, it’s the perfect time! An audit on a recent site ensures that the foundations are sound from the outset, corrects launch errors and implements a proactive content strategy before bad habits are formed.