Strategic website redesign for improved performance
Your website has served you well, but you feel it no longer reflects the light of your company? If its design seems dated or the results are no longer there, know that this is a normal feeling. Your business has evolved, and our web agency in Montreal is here to make sure your digital presence shines with it.
At Aurore, we see a website redesign as a true rebirth. It’s a strategic opportunity to realign your digital universe with today’s vision, improve your performance and fall back in love with your online platform. It’s an essential facet of our expertise in web design.
Signs that it's time to give your site a new dawn
Sometimes, the signals are clear. If you recognize yourself in one or more of these situations, it’s definitely time to consider a redesign to bring back your brand’s shine:
- Your design seems outdated and no longer corresponds to the professional image you want to project.
- The mobile experience is frustrating for your visitors, who represent a growing share of your traffic.
- Your site is slow to load, which drives your audience away before they’ve even had a chance to see what you have to offer.
- It no longer brings you contacts or customers; your forms remain silent.
- Updating your content is a real headache, which prevents you from keeping it relevant.
- Your brand image or services have changed, and your site no longer reflects this.
- You’re reluctant to share your website address because you’re simply no longer proud of it.
Aurore's redesign: much more than a new look
A successful redesign is much more than a simple “brushstroke”. It’s a strategic process where we rethink the foundations for a strong, bright future. Our approach focuses on several pillars:
- Strategy and Objectives: We start by understanding where you want to go. Have your objectives changed? Do you want to attract new customers? Now’s the time to put everything back on track.
- User Experience (UX): We rethink your visitor’s path to find what they’re looking for and take action, making it simpler and more intuitive.
- Modern Technology: This is often the ideal opportunity to migrate to a more robust and flexible solution. Our expertise in WordPress development allows us to build a new version of your site that you can easily manage.
- Integrating New Features: This is the perfect time to take your project to the next level. You dream of adding an online store ? Or perhaps specific functionalities that require a customized website ? The redesign makes it possible.
The different levels of a redesign: from aesthetics to strategy
Not all redesigns are the same. Our role is first and foremost to make the right diagnosis, and then to propose the most appropriate and profitable intervention for your company.
Graphic redesign (or visual refresh)
Sometimes, the structure of your site is still good, but its appearance is outdated. A graphic overhaul consists of modernizing the design (colors, typography, images) to give it a fresh look, without touching the site’s underlying architecture.
Structural and UX redesign
Here, we go one step further. In addition to the design, we’re reorganizing the page tree, menus and navigation to improve the user experience. The aim is to make the site more logical and easy to use, so that your visitors can find information more quickly.
Technical overhaul and migration
This is the most complete level. It often includes the previous two points, but adds a change of technology. For example, migrating your old HTML site or from an outdated platform to a modern management system like WordPress will drastically improve performance, security and your ability to update the site.
Our process for a successful digital renaissance
To ensure a smooth, stress-free transition, we follow a clear, collaborative approach:
- Existing Site Audit and Analysis: We start with a complete analysis of your current site: its SEO performance, most popular content, technical sticking points and user experience.
- Strategy and Creative Vision: Together, we define a clear vision for the new site. We create the mock-ups and new art direction until they perfectly match your expectations.
- Design and Development: Our team brings the new version to life, building a platform that looks good, performs well and works on all devices.
- Smooth migration and launch: We orchestrate the launch with the utmost care. This crucial step includes migrating your content and setting up a redirection plan to ensure a seamless SEO transition.
What is the budget for a website redesign?
It’s an essential question. The most honest answer is “it depends”. The budget for a redesign is not a fixed price, but an investment that varies according to the scope of the project. Here are the main factors that influence the cost:
- Site size and complexity: redesigning a 10-page site is different from redesigning a 100-page site.
- The level of design customization: A custom design, unique to your brand, will require more work than a simple modernization of an existing theme.
- Adding major functionalities: Integrating an online store, reservation system or member area are examples of functionalities that impact the budget.
- Content creation or revision: Do you need to rewrite texts, take new photos or videos?
Our role is to offer you a clear plan of action and a transparent quote that maximizes the return on your investment.
Preserving your SEO, our top priority
The biggest fear when it comes to a redesign is a legitimate one: “Will I lose my Google ranking?”. Our answer is categorical: no, not with us. On the contrary, a well-executed redesign is a golden opportunity to improve your ranking.
Our top priority is to protect your SEO capital. We implement a rigorous migration plan, including 301 redirects for every important page, optimization of the new technical structure and post-launch performance analysis to ensure that Google welcomes your new site with enthusiasm.
Your questions about website redesign
Can we keep our existing content?
Yes, absolutely. We analyze your content (text, blog posts, images) to identify what’s effective and relevant. We then migrate and integrate it into the new design.
How long does a website redesign take?
The duration varies according to the scale of the project. A redesign can take from a few weeks for a simple site to several months for a complex platform. After our initial analysis, we’ll provide you with a clear and realistic timeline.
Is it cheaper than a complete site creation?
Not necessarily. A redesign can sometimes be more complex than an A to Z creation, because it involves a phase of analysis and migration of the existing site. The budget depends on the complexity of your current site and your ambitions for the new one.
